This may sound like a rant, or a reaction to something I saw recently. I want to assure you that it isn’t. You don’t have to believe me (I can’t prove it), but I’ve been on this journey of understanding for over ten years now, and I am just now to the point where I can talk about it intelligably.

A decade ago the Christian Church in America was at the apex of a movement to seek more relevant ways to engage our culture and put more keisters in our buildings every Sunday. That last part sounds cynical, but it’s the best way I can describe it. That was the point – to grow our attendance. And that was important, because most of us had some buildings to fill, and those gigantic mortgages don’t pay themselves. As a result, we engaged in market research and applied countless business methods to our ministries, all in the hopes of reversing what we had just then realized was a steady decline in attendance.

I won’t bore you with the details of everything that came from that, but I will oversimplify: The “seeker-sensitive” movement led to the founding of mega-churches, which led to the “emerging church” movement (define that however you like – I can’t anymore), all of which were centered around the relentless pursuit, as near as I can tell, of the answer to this question from the 90’s:

 

Q: How can we present the Gospel in a way that is acceptable to present-day Americans?

A: (If I may be so bold) You can’t.