The customer IS the company
Back to Church topics – long gap – apologies – I didn’t say 60 CONSECUTIVE days :-).
I was reading an article a friend sent me about a super-hip new wave online t-shirt company called threadless. It was sent to me in the context of “the missional church could learn a lot from these guys.” And I agreed – both on the positive and the negative. Let me explain. No, there is too much. Let me sum up (thank you Mandy Pantnkin):
Threadless comes up with new t-shirt art by holding online design contests that their community votes on. The winning designs get printed, the designer gains strett cred and web immortality, and the shirts sell out because the consumers of the product are directly involved in creating the product. Super-cool and a great online community they have developed over there.